DIE GRUNDPRINZIPIEN DER WERBEKAMPAGNEN

As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertisi

CPM is the standard pricing model, where advertisers pay a price based on the number of impressions each placement receives rein a monthly or quarterly Stützpunkt.RTB ecosystem consists of several types of parties that typically participate rein the RTB process (Teich Figure 1):When compared to financial securities ecosystem, Ad Networks play a si